You searched for: "*"

ANA has found 3 results for you, in 152 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Case studies

Fusion of marketing research and data science

Marketing researchers have witnessed an explosion of promises that big data will dramatically improve business performance. What is the role of traditional marketing researchers in big data? This presentation provides a methodology and case study...

Catalogue: Congress 2016: #WOW
Author: John V. Colias
September 22, 2016
×

Citation

Colias, J. V. (2016a, September 22). Fusion of marketing research and data science. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/fusion-of-marketing-research-and-data-science-8870


Research papers

Site location studies and geodemographics

Most research projects have a geographical dimension - be it a geographically defined survey universe, geographical sampling locations or geographical analysis of the results. In this chapter, we show how knowledge of geography may be applied or can...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Barry Leventhal, Jonathan Reynolds
September 1, 1998
×

Citation

Leventhal and Reynolds (1998a, September 01). Site location studies and geodemographics. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/site-location-studies-and-geodemographics


Research papers

Geoplanning

This paper describes a new technological approach to planning outdoor advertising campaigns through an approach which exploits the potential provided by new geographical software programs applied to marketing. After a general overview on GIS...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Author: Antonio Margoni
November 11, 1996
×

Citation

Margoni, A. (1996a, November 11). Geoplanning. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/geoplanning